Road Trips

  • The Birth of Old Road Brand: From "Mulldog" to a Classic Concept

    by Todd Mullins

    Every brand has a beginning, but very few start with a college nickname and a bad hat mock-up. Back in early 2018, Old Road Brand hadn’t entered as a concept. I was actually working on a completely different idea: a collection of men’s stationery note cards. I had taken stylized Instagram photos of classic men’s aesthetics—mid-century chairs, architectural lines, and vintage cars, then had run them through art filter software.

    Posted in Beginnings, Choosing A Name, Entrepreneur, Old Road, Old Road Brand, OldRoadBrand, RoadTrip, startup

  • Remembering The First Wholesale Order

    by Todd Mullins

    I was telling a story to a fellow I met this past weekend at a festival where Old Road Brand had a booth. He is the owner of a couple of ACE HARDWARE stores in my area, and I was telling him that I am selling Old Road Brand hats to several ACE stores around the country. It hadn’t occurred to me at that moment, but today is the four year anniversary of my very first wholesale store order, to the Ace Hardware store in Laramie Wyoming.

    Posted in Ace Hardware, Entrepreneur, Florida, Laramie, Old Road Brand, OldRoadBrand, Orlando, Wholesale, Wyoming